Category: ebook publishing

The “Old Model” Doesn’t Work Anymore

You’re told you should use lead magnets and free gifts to build an email list. Stick those lead magnets on a squeeze page and send traffic to it, right? Well, if you’ve tried it, you’ve already discovered that it doesn’t work very well. After spending time and/or money on sending traffic to that page, you’ll…
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The Benefits of Selling Digital Products Online

We live in a time where you can conduct the entirety of your business entirely from your couch. From start to finish. What’s not to love? For some, online sales provide supplementary income in addition to the main job they do. For others, it’s become a full time job. What both cases have in common…
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The Challenge of Digital Marketing

Many of us got into digital marketing thinking it was going to improve our lives in major ways. You may even feel that you were ‘promised’ by internet marketing gurus that your life would suddenly be easy once you took up this line of work. Digital marketing means working online and that in turn means…
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