How to Generate Traffic to Your Shopify Store
Increasing Your Store’s Traffic
So today I want to dive into some out-of-the-box ways to increase your store’s traffic. Ranging from smart ads to sponsorships, these tips will give you a unique look into the business of increasing your online business. Keep reading to learn about some of these more unusual techniques, and feel free to try them out.
Consider Switching Out An Email Subscription Form For Social Signups
The email signup form is a wonderful way to grab people who stop by in your store and send them emails for promotions and other cool stuff. In short, emails work wonders for getting customers to return to your store.
The only problem is that many consumers are becoming numb to the email list signup form. You see them all over the place, and people are less and less likely to sign up for yet another campaign that clogs up their inbox. Consider swapping out your email signup form for a social sharing or social sign up option.
Sponsor A Local Event
This may sound like something a brick and mortar company would try out, but it’s actually not uncommon for online companies to reach out to their communities to sponsor live events. When you sponsor the live event you will give your company tons of exposure, bringing in additional traffic for your site.
Even if most of your company works from home, and in different locations, you can decide on a location that is filled with a significant amount of your current customers. This way, those people will come to the event and share the word about it when you start advertising.
Put Coupons In The Packages You Send Out
A coupon on your email receipt is a nice touch, but there’s something about receiving a tangible gift when a box shows up at your home. Zappos is known for giving away some free stuff when they send out their boxes, and I received a 15% off coupon from Moo.com when I ordered a few business cards.
With email coupons, customers are more prone to forget about the email or delete it. With this, they get the joy of getting an actual present, and they can post it on their refrigerator to return to your online store at some point.
Find Companies In Your Industry And Cross-Promote
This usually comes in the form of guest blog posts, but that’s not exactly what I’m talking about here.
Chances are you have various other companies in your industry (or not in your industry) with which you can cross-promote with.
For example, you went to a hardware store open house where they gave away free pizza. Each plate had a little slip of paper with an ad for the pizza shop that donated the pizza.
How can this work with online shops?
Consider giving some free items to another store in your industry. When that store makes sales they can give these out for free and mention your store during the sale. Those customers are then pushed to your store for more traffic!
Drive Traffic With Facebook
Anyone who works for a major news website or publisher knows that social referrals, which mean links that are shared on social networks have become a crucial source of incoming traffic and have been vying with search as a source of new readers for some time. So now, let’s us dive into how to drive traffic with Facebook to your store.
Create Engaging Facebook Post
In a nutshell, engaging posts come in 3 forms, which are text updates, photos and 3rd party links. A study by Facebook Studio shows that posts with images drive more engagement. So whenever you can, share images along with links
to your site to drive more engagement and to get more people to click on the links. The nice thing about this is that the description travels with the photo when it’s shared so you are then controlling the message a bit more.
Besides, you could also do something like what Social Media Examiner do, where they take a screen shot of their latest post and publish it along with a description and the link to the post. This can drives a lot of engagement. This technique also leads to more website traffic.
The other nice thing about this is that photos can show up larger in the news feed. Another technique that has been popular in the past to get greater reach is to post your link in the status section and then “X-out” the link data that is pulled in to change the post to “text only”, even though it has a link in it. The benefit of this in the past has been that text-only posts were getting more reach.
Optimizing Facebook Post
According to a study, very short posts receive more likes, but long posts receive more likes and shares.
Posts that are either very short or long tended to have higher like in percentage, whereas longer posts tended to get more shares.
Therefore it is better to write long posts compared to short ones as you will not only receive more likes but also more shares which can be instrumental in driving more website traffic from your Facebook page. Writing essential post is important but posting at the right timing would definitely boost your post visibly. According to a study, the best time to post on Facebook is at noon.
You could also try and post at the best times in different time zones using a tool like Post Planner or just post at different times and see which one works for you.
Create A Fan Page
Besides your personal Facebook account, you can also create a fan page to drive the traffic. An easy way to drive more Facebook traffic is by adding a link to your website in the “about” box. It is the one located right below the profile image of your page.
In this way, people can easily visit your website with a click as soon as they read the description, which is only one or two lines long and then follow it up with a link to your website. If it is too long, people won’t be able to see your link right away. So keep it short so people will see the link right away.
This will encourage more people to visit your site. Furthermore, do not leave the link all by itself so that it is right at the top. You may a few words about your business and then leave the link.Another great way to drive more traffic to your website from your Facebook page is by pinning post to the top.
When you publish a new post or your most important ones, pin it right to the top. This can be done by hovering over your post and click on the edit button and then click on pin to the top. When the golden marker appears on the right corner of the post, it means that the post has been pinned to the top.
Remember to regularly unpin old post a pin on the new ones. You could pin your latest blog post, important news or images.
Drive Traffic With Instagram
Instagram is one of the hottest visual social media platforms, bringing a human and approachable aspect to your brand. If you have a brand account on the Instagram, then your main attention is to grab more followers’ every day. Photos or images as you know make social media go gaga. And here’s how you do it.
Make Good Use Of Hashtags
Just like Twitter, Instagram uses hashtags to organize photos. If you have used Instagram, then you might have noticed that the picture description has many hashtags which makes the picture more searchable.
The best way to generate exposure and get more engagement is to use hashtags on Instagram. Some hashtags are more popular than the other, but it is advisable to use the relevant hashtags that fit your brand image.
Instagram search engine is more powerful than the Twitter, therefore if you start adding more hashtags, the higher the chances of getting your images discovered by more number of people.However, do not over hash-tagging in each post. Yes, hashtags are a great way for a brand to be discovered but only when used wisely.
A caption should not stretch two images height when scrolling just because it’s full of hashtags. Sometimes too many hashtags in one picture could be annoying and people will not read them one by one. Around 5 to 7 hashtags are acceptable per post.
Use High Quality Images
Impressive photos with captivating calls to action are what makes Instagram users follow new people and leave Instagram to visit a website. Display your best products, make a brand personal and add contrast to make a photo stands out on Instagram.
The background of an image is important factor for posting quality Instagram images.
Some of the best Instagram users have carefully crafted a background for their photos. Whether their displaying a perfect homemade candy bar for Halloween or a high fashion purse, photographer and designers are making backgrounds as a priority and using them as a tool to highlight a product.
Engagement increases sharply as does traffic from Instagram when multiple products are featured in front of well thought out backgrounds.
Optimize Your Instagram Contest
Having contest and giving out attractive prizes on Instagram drive a lot more traffic than you think. For example, you just launch your online store’s Instagram account, you might have a launching giveaway on your Instagram account. But of course, before you held a contest or giveaway event on your Instagram, you might want to stimulate audience curiosity.
Post a picture or smoke signal for people to sneak peek and preview to attract people to your website.
You can take picture of your new developing or latest product and direct people to your website for more details, along with the giveaway date.
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