How To Turn List-Building Failures and Mistakes Into Stepping Stones for Success
Online marketing may have developed a sudden surge these past few years, but many in the know how have felt its rise even from way then.
As more internet based businesses are put up, the need to develop new marketing skills and knowledge based on this new medium have arisen. More and more marketing strategies are being discovered and developed to cope with the changing face of business the business world.
Every experienced internet marketer knows how important a buyers list is to his business. It is vital to build your own email list of prospects and customers if at all your internet business must progress.
A well built list enables you to nurture a personal relationship with your subscribers. The relationship makes the subscribers more responsive to your promotions thereby giving you more sales.
However, the challenge is that most internet surfers are looking for freebies. Such freebie seekers visit many online offers every day. The fact that they are always online has made some experts say they should not be totally ignored.
Other experts on the other hand have advised that, it is not the size of your email list that matters, what does is the quality of subscribers in the list.
The value of just one hundred buyers is much more than that of even one thousand freebie seekers is what such experts are saying. But considering the opinion of the first group, most marketers have admitted to building their list by giving away freebies.
So, which way do you turn?
Whichever way you turn, the fact remains that you need paying customers not freebie seekers in your buyers list.
This post is intended to show you how to build a list of qualified subscribers who are just waiting to be converted. Additionally, it will teach you a few tricks of turning freebie seekers into paying customers.
Building a Buyers List and Not a Freebie Seekers List
There is a way for building a buyers list from scratch. This option is even better since you will not have to weed out the freebie seekers. The resultant list from following this way is truly yours.
It is a list of subscribers who are interested in what you are offering. They have been qualified but are just waiting to be converted. Follow these steps and you will have a valuable buyers list in no time.
Focus on Buyers Only
This statement may sound contradictory since you also want to convert freebie seekers into paying customers. Well, it means you should add only people who have actually bought from you to your email list.
You might think you are ignoring the most popular list building tactic of giving away a freebie for signups. The logic is that you are after signups of real buyers and not freebie seekers.
You will be surprised that some freebie seekers who feel they need to buy something to get another one from you will actually buy from you. With the steps we shall list further down, you can convert most of such signups to buyers.
Exceed Subscriber Expectations
This one is obvious. It is the best way for ensuring that your buyers are extra satisfied. Ensure that you keep adding a little more value with every email response you send out to your qualified list. Add freebies to the messages occasionally.
It could even be just a link to a valuable article, video, a free report or any other useful resource online. You do not want them to think every communication between you and them is a promotional message which contains one of your affiliate links. When properly implemented, this step greatly enhances your credibility.
It makes your subscribers view you as a friend who has an honest interest in their affairs. They will see you as a true friend who is always ready to help.
Let Your Subscribers Improve Your Products
The best way to conduct your product research is to tactically ask your subscribers what they need or want. When you discover this want or need through their answers, you then create a product which fulfills that need for them. That way, you already have a qualified crowd of buyers waiting to buy your next product.
Converting Freebie Seekers into Serious Buyers
Freebie seekers worry all internet businesses. Only taking without buying is a major drain to all businesses. Nevertheless, with the right steps and approach, you can avoid these scenarios. Your service or product is never the problem.
Some freebie seekers who have been converted admit to expecting being shown that they are valued and respected by the marketer. They admitted to wanting a sure ‘escape route’ should they need to use it.
If you find it hard to turn such people into evangelists for your brand, try the following steps. You will surely notice an increased user engagement and loyalty while the number of your paying customers will rise considerably.
Give Away A Freebie
This may sound contradictory. The trick is that you should offer the freebie with some kind of attachment. You can either give the freebie together with a secondary product option to be bought or, offer a ‘limited free trial’ version of your actual product.
You use the freebie to gather a crowd then you send them all to the right landing page. Although you may still need to perform some ‘weeding out’ with this method, it is still a good way of offering them an ‘upgraded’ product version with several perks, before they get to collect your freebie.
Use Joint Ventures
You can use joint ventures to create a qualified buyers list. It involves entering an agreement with other marketers especially industry influencers. Such marketers then promote your product to their list.
Interested subscribers are then sent to your landing page. The only downside to this depending on how you view it is that, you will have to give your partner a cut of the profits.
Let Freebie Seeking Subscribers Improve Your Product
Do not let this confuse you. Here, you are asking the questions to know why the freebie seekers are not buying from you.
Their answers will point out the adjustments or corrections you need to make to your product or service.
After making the corrections, you can then re-market the product to the freebie seekers. Then, some of them will surely be converted.
An amazing product or service will take you far. But in modern online business, you might need to go a bit further. You do not want the community you have built thinking that you have taken their money and left them out in the cold.
You must get them involved, provoke their excitement and make them feel they must keep using your product. That way you will always have a qualified buyers list just waiting to be converted.