How To Use Facebook To Drive Targeted Traffic To Your Website & Market Your Business
With over 1 billion users, Facebook is the world’s most popular social media platforms in the world. Whether you’re a local business owner, online entrepreneur or an affiliate marketer, it’s never been more necessary to learn the ins and outs of Facebook marketing and techniques to drive traffic from Facebook to your website.
So where can you get a step by step strategy for driving a ton of targeted traffic to your site, using Facebook and nothing else?
Look no further than the Internet Business School’s Facebook Marketing course.
Once you know how, Facebook marketing can be set up in a matter of minutes. The targeted nature of advertising on Facebook means you can pinpoint your exact audience, down to their age, marital status, salary and personal interests. The Internet Business School will be showing you tried and tested methods for getting maximum reach on Facebook without wasting a penny. This new course is jam-packed with all the information you need to become an expert at creating Facebook Ads.
Facebook can be a great place to find new prospects for any business, online or offline. There are two ways to draw traffic on Facebook, and both revolve around one another.
The first way is through Facebook advertising. Facebook allows you to post your text ads (with photo) and advertise them to fixed demographics of your choice. You pay Facebook based on the competitiveness of the keywords in your ad. You can send people to your Facebook fan page (usually the cheaper option) or you could send them to external websites such as landing pages. Now I’m going to talk a little about the second method to finding new prospects – using the Facebook Fan Page.
A Facebook Fan page is a page which can be used by local businesses to connect with their fans and customers. This is done by them “Liking” your fan page. Whenever someone “Likes” your fan page, it will appear on their personal Facebook news feed which makes all of his friends see that particular update which is him liking your page. What happens next is more and more people will see the Fan page as your page grows in likes and this brings in traffic exponentially.
Getting your fans involved on your page by having promotions or updating the “wall” would also cause their interactions to appear on their news feed, thus making more and more people see your website. So what is the best way in getting new leads?
Combine both methods. Send Facebook paid traffic to your fan page and get them involved in your activities and watch your community grow. You’ll soon be swimming in a pool of new prospects. You can then convert these prospects into loyal new customers for your business.
22 Ways to Get Noticed, Get Liked and Create Engagement on Facebook
- Did you just create a new page? Ask everyone and anyone you know to like your page, even if you have to turn to friends and family. Your objective here is simply to get the ball rolling.
- Use videos that are only revealed when they like your page. Make sure the videos are very good to excellent – you don’t want to disappoint. Short and great is much better than long and boring.
- Offer a free ebook, but only when they like your page. This is just like offering an ebook for an email address, only with viral possibilities.
- Run a competition. Run LOTS of competitions. People love contests – they’re fun, they get to win stuff, and you don’t look like you’re promoting but you do build your list – it’s a win-win for everyone.
- Ask questions on Facebook. Nothing promotes engagement more than asking and responding to people’s ideas and especially opinions on a hot topic. In fact, questions get double the rate of comments that statements get.
- Do you know what’s even more powerful than questions? Fill in the blank posts generate 9 times as many comments as regular posts. For example, “The thing I love about Sunday is ____”
- Add a Facebook Social Plugin to your website and blog. Yes, some marketers still haven’t done this, yet doing so can result in more exposure, more fans, more business… etc.
- Did you write a new blogpost? Then post some of that content onto Facebook.
- Use photos and videos whenever possible. They get shared 2-3 times more than written content.
- Find places to add a link to your Facebook page. Email signatures are a great one, so are articles, blogposts, other social media, forum signatures, etc.
- Go for quality over quantity. Post once or twice a day with really great posts. The exception? If you’re posting news – then you’ll want to post slightly more often.
- Post news. Anything that is relevant and current for your particular niche. If you look like you are on the breaking edge of what’s happening, people will naturally pay attention to all of your Facebook postings. Use Google Alerts to stay abreast of breaking news.
- The fastest way to grow your fan base? Advertise. Remember, your list of Facebook fans is akin to having a mailing list – so it can pay to build that fan base quickly.
- Rotate your ads often. Daily is best. You’ve got to keep it interesting, and anything they saw yesterday is-not-interesting. Conversion rates can drop a whopping 50% by the second day of running the same ad.
- Give people a reason to like your page. Incentives work great. But even using the word “because” can increase your likes. “Please like our page because we want to impact as many people as possible.”
- Offer something special just to your Facebook fans. For example, a product discount or a special bonus when they purchase your product or service.
- If you’re offering a sale, use either the keyword “$ off” or “coupon,” since these two keywords tend to produce the highest response. Offering a certain dollar amount off will tend to produce twice the results of offering a certain percentage off of the regular price. Why? Probably because most people don’t like math.
- The shorter the post, the higher the level of engagement. Memorize that rule.
- Post when people aren’t working or aren’t as busy. User engagement tends to be 20% higher when you post from 8pm to 8am. Of course, you’ll need to know where the majority of your audience is to make this work. If your fans are all over the planet, then you can likely post anytime for good results.
- Share other people’s stuff. Did you know that when you share someone’s content on Facebook, you can create a notification to tell them you shared it? Write their name in the status and Facebook will alert them with the mention function. This is a great icebreaker for networking with other people in your niche.
- Have an awesome header image. Pay to have this created if you don’t have the skills because it makes an excellent first impression.
- Engage engage engage. Like other people’s content when it fits well with your audience. Respond to comments. Always stay positive. And have fun.
5 Tips For Using Facebook To Draw Traffic
Facebook Fan Pages can be a very useful tool for drawing massive traffic to your websites, Facebook page or blog. Fan pages are better than profile pages because of the ability to have “Fans” which will constantly be updated on their feeds by whatever you post on your Fan page.
The way to draw massive traffic through a Fan page is by getting your Fans to interact with the content you post on your Fan page.
Here’s a few techniques for making that happen:
- Ask questions. One way is by simply asking questions of those who ‘like’ us on Facebook. Every day or two we pose a simple question that asks readers either for their opinion, to share an experience that they’ve had, to tell us something about the stuff they are interested in and so forth.
- Highlight important updates. The benefit of highlighting what’s happening on your Facebook page is it boosts the numbers of responses to the questions that you ask. Also, people who just joined the page can get into the latest updates on the site.
- Start a landing page. Just like how the usual landing page or opt in page works on your website, you can include one on your Fan page and encourage people to “like” the page so that they can get a free download to a free gift. This can help you to build your subscriber list fast and send them back to the Fan page for more updates.
- Advertise on Facebook. Advertise on Facebook and draw passive traffic into your Fan pages (preferably send them to your landing page). The more “Likes” you get, the more your business will get exposure on the newsfeeds of the fans and the more traffic you will get.
- Provide lots of useful content and send them to your blog. Use the Facebook Fan page as an “outpost” for your fans to get updates on latest blog posts or news on your website and encourage them to visit your website.
Reasons Why Your Business Needs a Facebook Page
If your small business doesn’t already have a Facebook page set up then you are already behind the times. It is a well-known fact that Facebook is changing how businesses of every size are marketing themselves to their customers and establishing their brand’s image. Facebook is where your business’s customers are, so it is where you need to be!
Take a look at these facts if you still don’t think that your business needs to be promoting itself using social media, especially Facebook:
- More than 90% of adult internet users in America have a Facebook page and regularly look at other Facebook pages.
- The average Facebook user spends 1 out of every 8 minutes of their day on the social media website.
- The average user of Facebook spends more than 11 hours each month browsing through different Facebook pages.
- More online users spend more time on Facebook than they do on any other specific website, including Google.
- Facebook is the number one used social media network in the entire world.
Creating a Facebook page for your business is fast and easy. Maintaining a small business Facebook page only takes a few minutes each day and is also easy. You don’t need to do much to get started creating your own Facebook page and the results can be dramatic! According to statistics released by Facebook in January of 2013, the social media giant receives 1.06 billion active users- per month! Each and every one of those active users could be directly engaging with your business right now.
You could be using Facebook to tell these users about your products and services, about your company, about what types of promotions or contests you are holding and other relevant information that will keep them coming back for more. Your current customers could be directly engaging with your company and telling you what they like about your company and what they would like to see changed.
Your current customers could also be sharing your Facebook page with their friends, which will help you to capture and collect new customers. Your business’s Facebook page will even increase your business website’s visibility in the eyes of search engines, which will increase your results page rankings whenever someone performs a Google search.
The point is that Facebook is a great way to directly engage people and the platform offers plenty of potential customers for you to reach out to.
Good Ideas for Updating Your Business’s Facebook Page
You should obviously post new things to your Facebook page to keep your viewers interested and coming back for more, but many people have questions regarding what they should post and how often they should post it. Here are some things that you should do to ensure that you are making the most of your small business’s Facebook page.
- Post updates regularly, but do so at specific times of the day.
Research suggests that you should absolutely post updates to your business’s Facebook page on a daily or twice daily schedule, as long as you are not annoying or bothering your viewers. The vast majority of Facebook users want to see new material every day.
The best times to post new material to your page is when people are typically not at work, as these are the times when most people have a chance to browse through Facebook.
According to most experts, the best time to post your updates is first thing in the morning and between the hours of 7 pm and 8am. This will place your updates on people’s pages right when they are the most likely to look at them.
- Update your Facebook page regularly, including on both weekdays and weekends.
People spend a lot of time on Facebook, both during the weekdays and during the weekends. Wednesday is considered to be the best day to post updates, because this day produces a user engagement rate that is 8% higher than any other day of the week.
Sunday is the second most popular day to post Facebook updates.
- Post updates to your page twice a day, as long as the content is relevant and useful.
Studies show that your Facebook page will get 40% more user engagement if you post updates twice a day, as long as the material you are posting is useful and interesting to the viewer. Never post anything that is not useful to the reader, as this will only drive people away from your page.
Employing these simple techniques can improve the effectiveness of your small business’s Facebook page.
Questions to Ask a Facebook Marketing Consultant before You Hire Them
Creating a Facebook page for your small business is easy, but maintaining it and keeping it constantly up to date takes some time and commitment. If you are too busy running your small business to have time to constantly work on its Facebook page then you may want to consider hiring a marketing consultant.
These are professionals who make it their job to increase your Facebook page’s visibility, which can help you attract more customers. If you are thinking of hiring a marketing consultant you may want to ask them a few questions first. Here are some good questions to ask a marketing consultant before you choose to hire them.
- How long have you been using Facebook and when did you start using it to market small businesses?
It is important to know how long your consultant has been using Facebook as a marketing tool because it will tell you how knowledgeable and successful they are at doing so. Chances are if they have been marketing through Facebook for a while they obviously know what they are doing and have been successful at it.
- What do you use your personal Facebook page for?
The answer to this question will let you know how much the consultant knows about Facebook and whether or not they use it to market their own services.
It is fine for a consultant to have their own personal page, but they should either be incorporating self-marketing into their personal page, or they should have a separate business-oriented marking page. If the consultant isn’t using Facebook to market themselves then how good of a job do you think they will do for you?
- How will you measure the results of your marketing efforts?
The answer to this question will tell you how the consultant determines if their Facebook marketing efforts are effective. Listen for very detailed answers. Good marketing consultants can’t wait to tell you how they measure their success and how successful they have been at marketing other businesses through Facebook.
By asking a few questions and listening carefully to the answers, you will be able to find the perfect Facebook marketing consultant for your small business.