Read This If You Want to Start a Coaching Business!
So you have finally decided that you want to start your own coaching program, congratulations!
You are now faced with the problem of knowing just how to go about setting up your own coaching program. There are several key elements to think about when setting up a coaching program.
Before you actually start looking for coaching clients there are certain things that you should have in place. These are details that will help reinforce your expertise and show people why they should sign up with your coaching program.
It is imperative for any business owner to have an online presence these days. Just about everyone uses some type of device to access the internet. If you can’t be found online then this won’t help reinforce your position as a coach. There are some basic ways to develop an online presence. First create your social media accounts and start using them. Post information and tips on what you will be coaching on.
Another valuable way is to set up your own website and start blogging. Again this showcases your experience and highlights your authority. If you have any type of credentials and qualifications, which will help attract clients, then make them visible on your website. It can be helpful to add these sections to your About page.
This is an excellent way to showcase your expertise and attract coachi ng clients. Writing and publishing a book today is very easy. You can easily self publish a book on many of the different publishing platforms such as Kindle or the iBookstore. If you write and publish your book first, you can always include a link in it to your proposed coaching program. You may even want to consider offering free 15 or 20 minute consultations to a set number of people.
To be considered an expert it is really important that you are seen being active in your particular field. This can be done by making use of forums and by leaving blog comments or even guest posting on related blogs.
The more your name is connected with your field, the more coaching clients you will attract.
This is another fast way for people to discover what you do. Just about everyone has at least one type of social media account, this may be Facebook or Twitter or both. By incorporating social media you are getting your name out where it can be found. Plus it provides you with the perfect opportunity for showcasing your knowledge. Post or Tweet out small tips each day.
This will also help you build a following online. Then once you are ready to announce the start of your coaching program you will have eager clients knocking on your door. Informational products can be used for ethical bribes to capture visitor information on your website or as special reports, bonuses, up-sell offers, package deals, or just to help educate your prospects and position you and your organization as the preferred expert on a topic. You can give them away free or use them as a revenue stream… the options are endless. Oh… did we forget to say they can be extremely profitable too? We should know…
Are You Ready To Create The Lifestyle You’ve Always Wanted?