Tag: lead magnets

The “Old Model” Doesn’t Work Anymore

You’re told you should use lead magnets and free gifts to build an email list. Stick those lead magnets on a squeeze page and send traffic to it, right? Well, if you’ve tried it, you’ve already discovered that it doesn’t work very well. After spending time and/or money on sending traffic to that page, you’ll…
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A Guided Tour to Successful Email Marketing

These days, just about everything we do is online – from getting daily news, to keeping up with family and friends, to getting the best shopping deals in our area. Therefore, the internet provides a great way for small businesses to stay connected with more local consumers. The problem is that many business owners are…
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