The Truth About Internet Business Models and Strategies
If you are the owner of a business (either online or offline) and want that business to be even more of a success than it already is, you should expand your horizons and take the time to attend conventions for Internet marketing companies.
Doing so can help you come up with new ways of doing things and allow your creativity to come to the forefront.
Here, we,look at some of the more successful models and strategies in the online world.
Section 1: Launch Model
Over the next 4 Sections, we’ll cover the 4 different ways to make money off the Internet. You’ll learn how to launch your digital products, build an online advertising empire, leverage off the eCommerce trend and even set up your high ticket offers and programs!
This is super important and with you going through this training, you are putting yourself ahead of the pack.
Because most people jump in head on without understanding the framework and concept of the respective business model, they end up making more mistakes than progress and spend more time, money and resources unnecessarily.
Guess what happens after that?
Yep! They get frustrated and give up when they are so close to success. It’s like 3 feet from gold.
This training helps you to strike gold by understanding the business model first so you can execute the plan effectively.
So let’s start! The first module is Product Launch Secrets.
This training is designed specifically for those who want to launch their first product online. No more going through random trial and error before launching a product because what I’m about to share with you is the complete launch model you need.
You’ll be guided through the 8 important elements of a successful launch. These elements are modeled off what is currently being used by 6 and 7-figure internet marketers who launch their own products each month in the market and some even say it is the gold standard of product launches.
The 8 elements are,
i. Planning your launch,
ii. The art of copywriting,
iii. Outsourcing your work,
iv. Creating your sales funnel,
v. Striking JV partnership,
vi. Launch time, and
Planning Your Launch
The first component of launching your product is to plan your launch. This sounds simple but it is one of the most overlooked steps by new internet marketers.
First, you need to do market research. This is before anything else so you can create a product with high relevance to the needs of the market. This is a cornerstone rule in internet marketing but it is also one of the most skipped or overlooked steps by internet marketers.
Creating a new product without doing research is very risky as it can potentially waste your precious time, money and resources.
First, create an account on JVZoo.com.
This is the most well-known affiliate site amongst Internet marketers. It is a marketplace for product creators and affiliate marketers to market their various digital products ranging from e-books, video tutorials, software, apps and plug-in.
Second, compile a list of featured products of the past 6 months. You can find this information under the ‘Featured Products’ section in JVZoo. You are directed to a page where you can view the top picks for the past months.
On the right side of the page, you can view ‘See More…’ where there is a month’s list starting from the current month to the previous months. Click on the month and it brings you to the featured products of the selected month. Get familiar with the system as soon as you can.
Next, organize the list using an Excel spreadsheet. Categorize your findings to its respective month where the products were launched.
Then, create another category in another column and categorize it accordingly as software program, a web based app, graphics or a hybrid product. A hybrid product is a combination of two different product types, for example a web based software that generates graphics and logos.
The last category and column is ‘Purpose’. For example, is the product created for traffic or list building, email marketing, SEO or logo and graphics creation? This is your job to organize your research so you can easily analyze and measure the data.
When you have listed out all the featured products, you will see a pattern. What you find is a list of the most and least popular products for the past 6 months. The reason why we’re analyzing it is to know what’s been selling well in the market. This indicates the needs of the market.
You may also research up to 12 months and analyze to see if there is a product launch pattern according to the months. For example, is the month of December filled with firesales or graphic product launches or something else?
That is why planning and research is important for your product development.
The key word you are looking at is innovation. Take a closer look at the evolution of mobile phones, computers and even your printers. These things are hardly original when they were released. Would you agree with me if I say they are only revisions of previous creations? Yes?
So how is this information important during the planning phase?
It means you don’t necessarily need to invent an entirely new product to become successful in your business. Any existing products will always have room for improvement.
Look up what is selling in the market and analyze it. From there, just improvise and innovate! Create your own product with two or more added product types or recycle features from the previous ones and you’re good to go!
The Art Of Copywriting
The next component of launching your digital product is copywriting. All sales of digital products are heavily influenced by good copywriting. No matter how good or how relevant you think your product is for the market, if your communication or selling story is wrong, you won’t be able to even make one sale.
Copywriting is a valuable skill in any online business and it is the number one key factor of your success.
Remember, it is not just about your product, but your skill to create desire in your prospect.
There are 8 steps in creating a hypnotic sales letter to hook your customers.
ii. Sub Headline
vi. Call to Action
vii. Handling Objections, and finally,
The most important part in every sales letter is the headline. It creates the first impression of your product. You need to hook your customers’ attention by writing about the results and benefits of your solution.
Specify it in the headline. Remember features tell and benefits sell so be specific and focus on the benefits and results. The more specific the results, the more attractive your headline is.
Next is the sub headline. Every good headline must have a sub headline to support it.
If at the start of your headline serves to hook your prospect’s attention, the sub headline on the other hand, pulls your prospect to read further. This usually appears under your headline or it can be above it and is 1 or 2 font sizes smaller than the headline.
The sub headline is also important to catch the attention of page “scrollers” to read what they are interested in. So, what matters is the supporting sales copy the sub headline is emphasizing on as it helps to pull the curiosity of your prospect further.
Next is the introduction. A sales letter doesn’t have to be ‘formal’. Despite the number of views it’s going to get, your writing tone should be that of a one-on-one instead of a broad general address.
Share a little about yourself and how the prospect can relate to where you once were and how you can help him achieve his goals. Then, start addressing their problem.
If it doesn’t attract some of your prospects, it’s alright because this is also the time to weed out those who are not interested. You want to spend time and effort on those who are interested because they are the ones who are looking to pay to solve a problem.
Next is to regurgitate. Here, you exaggerate an existing problem by showing your prospect an inferior alternative over your offer.
For example, let’s say your prospects are looking for graphic design solution. They want to create eBook covers and do simple designs. Now not everyone can afford an Adobe Photoshop license as it is very pricey. Some even lack the design skill, time and money to do what is necessary. With this piece of information, your offer aims to solve their problem.
Now, mention the long-awaited solution to them. Introduce to them how your solution creates logos, eBook covers or avatars which they can use for their websites and digital products.
Don’t forget to provide the features and benefits your solution delivers. If you have more than one component to your solution, divide them into sections or categories.
The benefits of your products must be bold and colorized, advisably the color yellow for emphasis.
Next is handling objections. There will always be people who doubt amongst your prospects. The solution to this is to identify the top 10 or 20 questions you think your customers will ask and address them in your copywriting.
We call this the F.A.Q or ‘Frequently Asked Questions’.
Write those questions down, and start answering them. Pick the top 3 to 5 frequently asked questions, answered by you and put them right after your solution.
Additionally, you can add testimonials from your past and active customers. It can be in the form of a social network post or a video testimonial.
There’s also the ‘Money Back Guarantee’ option.
If you want to give your prospect confidence that you are not a scammer of any kind, then this option is worth considering. You could consider a 30 or 60-day money back guarantee where your customer can request for a refund within that period of time.
If you clearly receive a customer who has ill intentions of purchasing and purposely asking for a refund even though the product is good; we call them ‘serial refunders’ then no worries just block the customer from future purchases in your system.
Your money back guarantee is how you want to convince your customers and give them confidence that you stand by your product quality.
Name your price in the ‘Call to Action’. Notice how most sales letters reveal the price only towards the end? That is because once your prospect is exposed to the price, you need him to click on the button and make a decision to purchase now, not later. Waiting will lessen the opportunity to convert your prospect to a customer.
Finally, is your Post Script or ‘P.S’. This is the second most viewed part within a sales letter because most viewers are page ‘scrollers’. Their curiosity will drive them towards the end of your sales letter which is the P.S. This is where you must make your offer impactful.
Sum up your offer in 2 or 3 lines by reminding them about your ‘Money Back Guarantee’ section and Bonuses. You can even share the extended version of your testimonials here.
Keep in mind a lengthy sales letter will be deemed worthless if it doesn’t make sales out of it. Tackle this problem by ensuring you send a clear and concise message in the sales letter. Rule of thumb for good copywriting is to not use 10 words to describe something which you can say with 3 words or less.
If you truly need to make it longer, consider making a sales video. Chances are, you won’t be able to write every word you want to put in a sales letter. So, make a sales video with 80% likeness of your sales letter instead.
Outsource Your Work
In this module you’ll learn the steps on how and why you should outsource some of your tasks.
As your business grows, time is your most precious asset and it is more valuable than the money you are making. In the product launch model, creating a product is the most time consuming phase. To mitigate this, you can outsource the job to freelancers or buy private label rights (PLR) products.
So, I’m going toshow you some sites to outsource your work, the dos of outsourcing and finally, purchasing an existing PLR content.
Whenever you want to outsource, you need to ensure you get the best freelancers to get the job done for you. To make it easier, my top two website picks are, Fiverr.com and Upwork.com.
First off is Fiverr.com; the largest marketplace for digital services. It lets you buy or sell any services starting at a flat rate of $5 per service. A service is known as a ‘Gig’.
Services offered are in multiples of $5, thus, no negotiation of price. It can also go higher depending on the complexity and requirements of the project. It can be anything from as simple as creating a logo to voiceovers.
To find out the best freelancers out there, make sure you evaluate your applicants and shortlist your best candidates. Once you’ve placed your order and aligned the timeline of your task, the next step is to wait for your job delivery.
Once the task is completed, you can then proceed to pay the freelancer.
Next is Upwork.com. You can hire freelancers on an hourly basis or one off depending on your project requirements.
Upwork is unique because of its tracking tool. This tool makes it easier for you to track the progress of your project. You can use this tool to pay your freelancer base on their completion and timing.
Another interesting feature of Upwork is inviting freelancers to your job posting.I adviseto filter out the good and not so good applicants by sending them a message to understand if they can do the task. If you want to get to know them better, you may proceed with a phone, chat or video interview. But usually, approving them online by evaluating their portfolio is sufficient.
Next part is the dos of outsourcing.
First thing you need to do is to clearly define the scope and schedule for your project. Keep in mind most successful outsourced project derives from a clear statement of what the client wants to accomplish.
Avoid generalizations at all cost.
Your freelancer needs accurate information to provide you with their realistic outcome and reasonable quotation. Similar to your schedule requirements, be precise on your timing or it will have a direct impact on the cost of the project.
Next is for you to evaluate a service provider like how you would evaluate an employee. Hiring a freelancer is no different than hiring employees. When you go through their portfolio and proposals, don’t hesitate to ask them questions.
Check their references and ask feedback from other clients who have previously worked with them. You can always ask them questions to clarify and eliminate your doubts. Don’t hire and hope for the best.
Thirdly, don’t choose a freelancer solely on the price. Now it may be tempting to hire a freelancer who could do the job at a cheaper price, never select a freelancer that way.
Experienced buyers who have outsourced many projects and evaluated hundreds of proposals always recommend avoiding the highest-price and lowest-price bid. Buyers usually report their successful projects when the freelancers offered a balance between good value and quality projects.
If you are still uncertain of their capabilities, you may consider asking them to do a paid mock-up or provide you with a basic outline of the work plan.
Finally, you are to pay your freelancers based on a clearly defined project milestone.
Having scheduled checkpoints, is an easy way to ensure you meet your deadline realistically and the final project meets quality standards.
Let me give you a guideline.
You pay the freelancers 50% down payment and the final 50% upon completion of the project. This is for simple straight forward jobs that can be completed easily.
Another method to simplify your product creation is by purchasing Private Label Rights or PLR content. It is a type of product which permits buyers to rebrand the content under their own name and brand.
However, the downside of PLR products is it’s relatively low cost with wider affordability. It means many people will most likely have the same product with the same rights as you. You need to repurpose or repackage it before reselling or making it a part of your business.
Creating Sales Funnel
In this Section we cover creating your sales funnel.
A sales funnel is a follow-up sequence that upgrades your product offers. It is designed to maximize the amount of income you can earn from the customers on your site.
After selling your first product, you realize one product is not enough so you start selling your second. Then a third, fourth and the list continues.
If you think this is considered too much, just remember, new mobile phones, cars, are released every year. Demand is in abundance.
If you don’t come up with a proper business plan for the upgrade, others will grab the opportunity away from you.
Strategizing is key so you must have a Sales Funnel.
So, what makes a good sales funnel?
It is difficult to profit from selling just the Front-End product. That’s why, every front-end comes with an Upsell to earn extra revenue and profits. The real money lies in the Backend and it makes more than your Front-End offers! This is how internet marketers do 6-figure launches.
The first level of your funnel is called the ‘Low Ticket Offer’.
The price in this level is between $7 to $50 dollars. This explains why most Front-End offers are mostly low ticket offers.
Its real purpose is to generate buyer leads.
This allows prospects to trust you enough to part with their money and spend it on your products. You even get to separate real buyers from the rest of the ‘freebies’ seekers.
Examples of low-ticket offers are e-books, special reports or basic training courses.
The second level is the ‘Middle Ticket Offer’. The price range in this level is slightly higher than the previous one, which is between $97 to $197 dollars.
Middle ticket offers are best suited as immediate Upsells to your Front-End offers. Examples of the offers are upgrades, videos, templates and even membership sites.
The third funnel is one of our favorites and is called the ‘High Ticket Offer’. The price range for this offer lands within $297 to $497! This is where the real money lies.
It is much easier to make a significant amount of money by selling your higher ticket items. As an example, you need to make at least over 42 sales at $7 to make just one $297 sale!
You can group products and sell them as bundled packages, platinum membership, group coaching, seminar tickets and licensing deals.
What comes after this is your ‘Ultra High Ticket’. The great thing about this level is the unlimited price range you can offer. Starting from your higher ticket offer, it can go up to $997 to $100,000 and above.
Examples of your ‘Ultra High Ticket’ offer include private coaching, workshops and even exclusive licensing deals.
This level leads up to the final part of sales funnel; providing longevity to your business.
If you don’t have a sales funnel, you will need to constantly promote new products to keep the business afloat. Worse still, you are leaving a ton of money on the table.
Striking Up JV Partners
In this module, I will show you how to flood your inbox with crazy amount of sales using Joint Venture partnerships or JV.
In every business model, especially one related to product launches, you need to leverage off promoters, in other words, a JV.
A JV is a deal between product vendors or creators and the affiliate to promote a product in exchange for a commission. So, unlike traditional agreements, JV partners may enjoy several special privileges like higher commission pay out, early review access and a degree of influence over your offer and product launches.
So why should you consider having a JV to promote your launches and products?
Well which of these two offers more leverage?
Scenario 1: you promote using 100% your efforts, or
Scenario 2: 1% of 100 people’s efforts as they promote your product simultaneously throughout your product launch period.
It is a lot better to have an army of affiliates promoting your product because you get a lot more leverage for less effort!Now you’ve seen its potential, there are top 5 things to avoid in striking a potential JV partner.
The first thing to do is not to approach a potential JV partner whenever he is busy. Sounds like a no brainer but you’d be surprised by how many product vendors annoy the heck out of a busy JV affiliate with multiple direct messages.
Try not to disturb a potential JV who is busy prepping for his next product launch, his next vacation or anything that needs his utmost attention. You might end up pushing him away.
This is by no means your fault so try to avoid this from happening by being more observant on the people you aspire to work with. Keep tabs on their schedule and approach them when they are the least busy.
The second important don’t is to not invite your JV partner on a very short notice.
If you have a product launch coming up soon, never give a notice of invitation on the very last minute. It is courteous to give the potential JV partner a heads-up notice of at least two to four weeks in advance before your product launch.
Next part is inviting a JV partner with nothing valuable to offer.
If the potential JV sees you don’t have any reciprocal value to offer, or history of not reciprocating equally or better in promotions then it will be difficult for the JV to promote your product.
Next is to avoid inviting a JV who is not in the same niche as you.
Are there irrelevant products you are pushing your potential JV to promote to their subscribers? You can’t expect your JV who is in the internet marketing Make Money Online niche to push out a personal development product.
The last thing to avoid is doing the ‘me first’ approach. This is one of the most ineffective approaches.
The reality of inviting a JV partner is that you need the JV partner more than he needs you. What your JV wants to know is whenever he promotes your product, what’s in it for him? So ensure that both of you have a promotion that requires more or less the same effort from each other to keep things in balance.
These are the top 5 to avoid when striking up potential JV partners. To make things easier for you and your JV partners, offer to do all the work so they can focus on what they do best; bring in sales for you.
Time To Launch
In this module, I’m going to show you what you need to do during your product launch.
There are 3 phases in a product launch; pre-launch, launch and post-launch.
If you do not pay extra attention on the preparation, the pre-launch phase will either make you or break you. There are 4 things to take note of during the pre-launch phase which is;
i. Checking the completion and functionality of the products,
ii. Conducting split tests
iii. Site testing, and
iv. JV invites
Ensure that your product is completed before the launch. Make sure that it meets all the requirements and specifications of how you want your products to be.
For example, if it is software you need to make sure that it runs smoothly and is not missing any important files. Ensure all your download links are working. To play it safe, create mirror downloads as well.
Next is conducting split tests.
Split testing is when you have different versions of your sales letter, headline, copy, ad, or any marketing collaterals.
The way it works is, traffic coming to your site is split evenly to the different versions of the sales letter or video.
When you conduct controlled tests and gather empirical data, you can figure exactly what works and not work for your launch. The 3 main things you need to split test is your headline, the price and also the bonuses.Next is to test the sites.
Test your site 2-3 days before the launch. Continue to test one day prior your launch to ensure everything is in place.
The only way to see if the function is working is by placing an order yourself.
Finally, check up on your JV invites.
Check in with them 1-2 days prior. Ensure they are provided with the correct link to your JV invite page and the specific details of your offer.
If you have 50 JVs, you must check in with all 50 of them as they are worth every single sale. Compile your JV list on a Microsoft Excel spreadsheet, so it will be more manageable and organized. This way, you can easily track who has responded to you and who hasn’t.
There are 3 things to do during the launch phase.
ii. Answering support tickets, and
iii. Constant check-ins with your JVs
The first check list is about observation.
You need to once again check if everything is working on your side. From your website technicalities to the server, your sales letter and most importantly, your product or service you offer.
Secondly, answering your support tickets.
Answer and attend to any support tickets as soon as possible. If there are some complaints lodged by your clients or if they ask for a refund, check with them straight away. You must take this into account and always remember to personalize your support messages to the clients.
Finally, follow up with your JVs.
Always motivate your JVs with cash prizes every day until the end of the product launch. This is to motivate them to continue promoting your offer.
Concluding Your Launch
In this final Section of Product Launch Secrets model, you will learn the things you need to do Post-Launch.
There are 3 things for you to take note of;
i. Building Your Mailing List,
ii. Creating A Solid Foundation With Your Buyers
iii. Planning Your Next Launch
Firstly, build your mailing list. This is a valuable asset to your future launch. Making money with your mailing list has proven to be effective. If you have built your mailing list, you also have the opportunity to execute the following:
i. Continue to sell the dream by delivering valuable content and establishing trust.
ii. Promoting and generating sales. That’s why you’re launching products and doing business.
iii. Gathering testimonials and surveys to gather feedback.
Next is to build a solid foundation with your list and most importantly, get them to act. This is where you can make more and scale higher each time you mail your list.
There are 4 important tips in sending out emails to your list after the product launch;
i. Congratulate your mailing list for going through and purchasing the course.The first 3-5 email series should guide the audience to learn more about the product.
ii. Don’t just sell, sell and sell. Gain trust by offering value. Teach your audience something. Give some secret tips.
iii. Make them feel exclusive by being a part of your list. Always provide a call-to-action so they can respond.
Finally, plan your next launch. This is the ultimate secret of Internet marketing gurus to big paydays.
When you continue launching products, it increases your presence in the market. It gives you a higher chance to become a market leader. That wraps up the business model for your Product Launch Secrets.
Good luck in your next launch!
Section 2: Advertising Models: Solo Ads
Welcome to the second Internet Business Model, the Advertising Model.In this model, you will learn about‘Solo Ads’. This model equips you with the relevant information tobuild your followings via Solo Ads.
Firstly, the basics.
What are Solo Ads? To make it simple, Solo Ads is a form of advertisement sent out to an entire or a portion of an email subscriber list. The rule is you are purchasing your intended audience or targeted traffic in the form of a mailing list.
Your main goal is to drive them to your landing page. You may also purchase Solo Ads to promote an affiliate link.
Where do you find your targeted audience or your intended mailing list? Generally, when you have ideal audiences in mind you have two choices. You may deal with a ‘Solo Owner’ where they have already established their own mailing list in a specific niche.
You may also contact an ‘Ads Broker’, who acts as an ‘agent’ for this business. This will be further discussed in the following modules.
When you purchase a Solo Ad, the emails sent to your audiences arededicated emails. This means the emails revolves entirely around the product or service you intend to promote.
The emails are focused on a particular niche/area depending on the product/service advertised. This may range from the selling of supplements to fitness campaigns.
Why Solo Ads?
In a nutshell, Solo Ads work best for those intending to drive quick traffic in large numbers. This can be applied in contexts where you are about to launch a product, or if you need traffic to be sent to a webpage immediately.
In the next Section, we will be talking about how Solo Ads work in detail, and how and where to purchase your Solo Ads.
How To Purchase Your List? (Part 1)
In this Section, you learn how to generate and purchase your traffic via Solo Ads, specifically focusing on ‘Solo Owners’.
Mentioned in the previous module, in order to search for your intended mailing list there are two approaches:
1. Solo Owners
2. Solo Ads Brokers
What is the difference between the two?
Solo owners are individuals who own their own Solo Ads. They have established their own mailing lists where they will sell a Solo Ad to you and is dependent on your market. Usually, solo owners will charge you by Cost-Per-Click (CPC). This depends on how many customers are interested and click on your email for further information.
There are downsides in opting to purchase your traffic from solo owners. As the name suggests, solo owners are only solo owners. Initially most of them do have a specific mailing list for marketing and business purposes.
But as their mailing list expands, many people enquired to purchase their lists where they have turned it into their main niche.
Therefore, they are only interested in making money by selling you their lists. Sometimes, it is possible that their mailing list does not even correspond to the advertisement that you intend to sell.
This means, you may be wasting resources as you are promoting your product to the wrong audience.
Secondly, certain markets or niches have very few solo owners as the market can be relatively new or it has not been explored much by consumers. For instance, markets that caters towards very specific products for very specific audiences.
Example, supplements to control the sugar level of diabetes patients. As a result, you might find some difficulties in generating or finding suitable mailing lists for you via solo owners.
Another drawback is, as the solo owners are charging you based on CPC the conversions may be low. As stated earlier some of the mailing list would not entirely hit the ‘bull’s eye’ for you, as the audiences are a mismatch.
Now you have understood ‘Solo Owners’, in the next Section we cover another vehicle to generate your traffic, which is ‘Solo Ads Brokers’.
How To Purchase Your List? (Part 2)
We explore another initiative to generate your traffic, which is based on ‘Solo Ads Brokers’. By the end of this Section, you will be able to weigh your choices in generating traffic.
What are Solo Ad Brokers, and how do they aid you in generating traffic?
Solo ads brokers are individuals who may manage 20 -30 mailing lists, assigned by their respective owners. They observe the progress of each list carefully. They are also known as the agents of Solo Ads, just like how real estate agents function in the property investment scene.
They know which lists are active and which are not. They also have an idea of the list’s interests and how many clicks are made per list.
They are paid by the list owners and they will usually charge you base on Cost Per Thousand (CPM). Therefore, you do not have to worry about the cost as it is highly unlikely for them to charge you unreasonably.
How do we measure CPM? CPM is a jargon referring to the cost of a media vehicle reaching 1000 audience. We will be discussing that in more detail, in the following module.
Usually, how solo brokers work is they advise you on the traffic you should purchase based on available lists.
When you test run your Solo Ad and you find it is not generating the amount of traffic you want, you can always go back and discuss about the problem that you’re facing to your solo brokers.
They are more than willing to help and compensate for your loss by doing what they call a ‘make-good’, where they try and improve the situation.
They will either provide you with another mailing list, or they will give you discounts in your future purchase. It is in their nature to ensure that their customers have a good experience.
This is because their goal is to sell as many lists as possible to the right market, and they want their customers to come back and make another purchase with them in the future. They want to be in the business for the long haul.
This kind of transaction is also made available through Facebook Solo Ads group. It can be a public or a closed group. In a particular group, there will be Solo Ads brokers/vendors as well as the buyers.
The brokers advertise the lists that they sell. Meanwhile, the customers who purchase the lists can publish testimonials on the group’s page. Therefore, the members of the group will get direct feedback and this will enable them to weigh their selection of lists.
Examples of Solo Ads Facebook groups are as follows:
1. SoloAds & Funnel Click’s Market
2. Solo Ads, Ad Swaps and Email Marketing
Again, one of the drawbacks is that the solo ads brokers are also dependent on the market. You need to scout around to ensure you are dealing with the right broker where they provide you with your intended audience. Different markets have different solo ads brokers. Do not waste your resources by making the wrong choice!
The Expert Rules: How To Be A Solo Ads Broker
In this Section, we provide you the expert rules on how to kick start your own solo ads business.
There are three major rules to be a solo ads broker:
1. You need to build your own list
2. Be selective in renting out your list
3. Track the progress of the solo ads
The first expert rule is to start building your own list.
This is important as you can never start your solo ads broker journey without having a list. Usually, a solo ads broker must have a large list which you can sell to your clients so you can deliver the maximum amount of clicks.
There are various ways to start creating your own list but I will list down the 3 most effective methods, which are:
1. Creating a ‘Call To Action’ on your website
Your website can be your traffic generator if you know how to use it to its maximum potential. You can allow them to sign up for a newsletter on the sidebar or footer, or you can even have a pop-up when they visit the page to ask them to sign up.
2. Using social media to drive traffic
Social media is not only an important marketing tool and lead magnet, but it also serves as a traffic generator. People click links that direct them to a website or your content and from there you can ask them to sign up for your newsletter or mailing list. This can be done through Facebook ads, Twitter ads and other social media platforms.
3. Hosting a webinar
A free webinar is all that it takes to expand your list. You can provide valuable content related to your niche via the webinars. Provide them the materials for the webinar by asking them for their email. This way, you can begin sending your materials and newsletters within that list.
The second step is to be selective in renting out your list.
There are many cases where solo ad brokers sell the list that they have built to clients who market anything and everything. This is done for the sake of having your list rented out but it will not sustain your business in the long term.
This will inevitably give you and your buyer a bad reputation. For instance, if you have built a list focusing on the personal development niche and you advertise Internet marketing materials, this will confuse your subscribers and some of them may consider it as spam. It is also possible that you may lose some of the people in the list as they feel misguided by the information disseminated.
Therefore, it is important for you to be selective and calculative in choosing your clients to rent out your list to.
Always stay true to why the audience opted into your list for!
The third and final rule is to track the progress of the list you have sold, which is the number of clicks.
This step is important so you have an idea of how much you are able to deliver to your clients. The number of clicks also tells you how well your ad performs and to ensure that you get value for money. Remember that numbers do not lie.
To track your clicks, you can use the WordPress plug-in called Pretty Link where it has both a paid and free version. You are able to create short links using your domain name where it has all the tracking required, but make sure you possess a WordPress account beforehand.
You can also use ClickMagick where the system makes it extremely easy for you track your data or number of clicks.
ClickMagick will offer you information such as your traffic score and which Tier did you obtain the traffic from.
You are now set to kick start your solo ads broker journey!
The Expert Rules: How To Scale Your Business
We have come to the fifth Section of the Solo Ads series. In this Section, you learn how to scale your solo ads business to keep it going!
The solo ads broker business is highly dependent not only on the quality of the list, but also word-of-mouth.
Your business has a very low chance of gaining frequent and loyal clients if you have poor results or low optins percentage.
There are 2 major ways for you to scale your solo ads broker business to ensure maximum performance each time around:
1. Maintaining and cultivating your list
2. Provide testimonials and feedback of your performance
The first step is to maintain and cultivate your list.
There are 2 effective methods to execute this:
1. Create valuable email content
Your content must offer incredible value if you want your subscribers to stay subscribed and forward your email to their family or friends that are not on the list.
2. Create multiple email subscription types
By segregating your email subscription types, you can be more focused by sending more targeted content to a very specific audience. The people in your list are more likely to click through emails that are specifically for them. Always bear in mind that you need to stay true to why the people in your list opted in for. Do not mislead them.
The second step in scaling your solo ads business is to provide testimonials and feedback of your performance.
As mentioned in the previous Sections, you can search for solo ad brokers and the list that they sell by joining Facebook groups.
In these Facebook groups you are able to view a wide range of testimonials from solo ad vendors which consists of:
How did they build their list
How many clicks were ordered
How many clicks delivered
The optin percentage
Tier 1 percentage
How many sales accumulated
By providing testimonials and feedback of your solo ads performance you can build your credibility and advertise your business to your prospects. You can also ask for feedback from your previous clients.
The Pros And Cons Of A Solo Ads Business
In this final Section, you are able to understand the advantages as well as the disadvantages of venturing as a solo ads broker.
This will help you consider and weigh your options so you can minimize your loss, and maximize your return on investment.
Let’s discuss the pros. Firstly, you are able to gain massive profit in very little time.
When you have mastered the art of selling solo ads especially in a targeted niche, there is certainly a huge potential in accumulating massive profit, especially if you have a set of fresh subscribers each round and loyal clients.
The second advantage is, you are able grow your list of subscribers almost instantly.
This saves you a lot of time, as you do not have to go through the daunting route of having to build your own list from scratch, as well as searching for potential prospects.
You get double the profit as you are able to expand your list and at the same time gain massive profits!
Thirdly, being a solo ads broker enables you to make your own sales.
You have a huge advantage and you can make double the profit; by selling your client’s solo ads and to advertise your own product as well through your list. Very minimal effort but you are paid a boatload of commissions!
Having listed the advantages of selling solo ads, it is imperative to also look at the drawbacks.
Firstly, it may cost a lot for you to try especially if you are new to the Solo Ads business.
Start up costs can be quite costly due to mentoring requirements and the knowledge needed on solo ads. It will acquire some time for you before you can get accustomed to the business.
My advice is to work within your budget, as sometimes it will cost you more than you could afford. Start small and scale small in building your list, then go bigger along the way.
One of the reasons why it is better for you to start small and scale small especially if you are new to the business is because there is absolutely no guarantee that the list you created will convert. This is the second drawback.
Usually, sign up rates coming from Solo Ads are pretty high however, how many of those clicks convert into subscribers, sales and long term buyers?
Therefore, start small, scale small and go bigger as you go!
Section 3: eCommerce Profits
In this module, I will show you the eCommerce Profits model.
The eCommerce business is one of the highly sought after online business because it connects billions of people worldwide – making it easier to gain buyers and profits.
Here are some facts about ecommerce.
It will not give you richness and wealth overnight. Contrary to popular belief, online business is one of the hardest businesses to master.
But it is the easiest way to earn profit. You just need to put in the hours to succeed.
Next, you have more time to think about growing your business.
If you really want to grow your business further, you need to spend efforts on marketing, advertising and promoting your online store.
You don’t have to bother with shipping and management. That entire task will be done automatically by your supplier and online store. There are 6 elements in your ecommerce model;
i. Choosing your niche
ii. Create your own brand
iii. Look for supplier and designer
iv. Set up your online store
v. Print On Demand (POD)
Choosing Your Niche
Firstly, you need to choose a niche for your online business. A product nichehelps establish a solid ground to your business. You can’t just change from one business to another and expect your trustworthy buyers to keep up.
Start selling something that you have at least a slight interest in. This is so you can get through the days of low sales and technical issues better than usual.
There are 3 ways to decide upon a niche.
First, you can look up on the newest trend. This method serves only as a short-term business model that can earn you a quick extra dollar. The tools you can use to search for the newest craze are Trendosaur.com or Terrapeak.com.
Previously, the world was fascinated by the idea of selfie sticks. Those who managed to keep up with the selfie stick trend were earning over $50,000 – selling only selfie sticks.
Nowadays, it is the fidget spinner.
Next is to look up on any ecommerce website and search for its ‘Best Seller List’. Amazon or even eBay are some of sites that you can go to.
What you need to focus on is the products that received good reviews but without many sellers. This will grant you less competitors; which means better sales.
Make a spreadsheet of trending items for the past 3 or 6 months to observe the demands of the market.
The last method is to not rely on any online tools. Instead, you can pick a niche using these criteria;
i. Select a niche that you can add value. Adding value to your niche will set you apart from most competitors.
ii. Choose a niche that has passionate and desperate buyers. You are looking at demands; where there’s demand there’s buyers. Where there’s a problem, you will be there to solve it with your products.
iii. Products that is hard to find locally. This is going to be a unique feature for your business. It will be easier for customer to look you up because of your products.
iv. Products that is disposable or consumable. This is to ensure that you will get repeatable customers.
v. Finally, products that requires a lot of accessories, or in other words, add-ons. Any products that require back-end items are worth selling.
You don’t necessarily need to choose a niche that is 100% based on these criteria. Mix and match them and see which ones work out the best for you and your business.
Creating Your Brand
Next is creating your own brand.
A brand is like an identity for you and your business. Not only will it give you the sense of ownership, but a good brand will be able to connect with your prospects and buyers at an emotional level.
Do you remember the last time you managed to buy your favorite watch from your favorite brand? When you finally bought it, you feel good about yourself. You are happy, and you have strong feeling of fulfillment.
That is the goal you need to achieve when establishing a brand to connect to your customers.
When you have your own brand, you will be labeled as unique and interesting.
Some of the most distinctive advantages to having a brand is how you can add value to everything you are selling. This is how you secure your customers’ loyalty.
What’s more, it is easier for buyers to make your products viral because it is perceived as unique.
Here are some of the ways to get your brand going.
First, capture your own unique photos. This is to ensure that it won’t have similarities to other stock photos. Any items you think resonates with your brand are unique on its own.
Next thing you can do is to hire a photographer for a more professional picture. If you want to have a high-quality photo of your brand, this is one way to do it.
Thirdly, you can design your own logo that reflects your products and company.
From the color schemes, to the objects used to symbolize your brand, you are free to choose whatever that you want.
You can visit sites like logomakr.com or even canva.com. Both sites excelled at providing users the power to create their own logo.
Then, you can put your missions and values to your site. The purpose of your business is important to your buyers.
If what you are trying to achieve is not within their interest, they won’t be so keen on buying anything from you. That is why it is best to clarify your purpose.
Another way to brand your business is through the color of your website. Your website should have its own distinctive design. The purpose of this is to give your online store a ‘color identity’.
See how most of us remembers McDonalds because of its big yellow M? Or maybe the black and white stripes of Sephora?
Finally, you can give out free stuff or vouchers to your customers. Customers are prone to buy something back from you if you allow an appreciation reward to them.
You can give them free stuff once they’ve purchased their 5th items, or spent $100 on a single receipt or others.
Look For Suppliers And Designers
Next, we are going to discuss about hiring suppliers and designers.
To begin looking for products, you need to be on the lookout for any white label products.
White label products are items manufactured by a single company and is being rebranded by another company to make it look like their own. There are many giant companies that practice this method.
Some of the white labeled products out there consist from make-up brand all the way to your t-shirts.
Once you’ve found your supplier, you need to ensure that the companies are willing to drop ship. Most of them will let you pre-purchase units if you want to keep some of them at your home office.
But they will still keep your products in their warehouse and fulfill the order for you.
There are many suppliers out there that can provide the service for you. Some of my personal favorites are Gearbubble.com and Powermerch.com. Both companies will assist you on supplying and even designing your own products.
There are many ways for you to hire a designer.
But if you have the skills to design your own t-shirts, caps or even bags, you can do so yourself. All you need is good software like Photoshop or Illustrator and you are all set.
However, should you prefer to outsource the job to someone else, then hiring others to do the artwork for you would be your best solution.
Look for designers at Upwork.com, Fiverr.com and even Behance.com. Any freelancing website should have freelancers who are skilled in designing clothing artwork or any others.
Post a job under the niche of your product. Make sure to post a precise and concise job scope to your freelancer.
Some sites even allow you to post a job to a specific freelancer. If you found the freelancer of your choice, you can invite him to do the job for you. Otherwise, you can just post the job to anyone with designing skills.
Set Up Your Online Store
Next is setting up your own online store.You will need a suitable platform for your products to sell from. Your site is the main medium between you and your prospects. They are going to review your items and place their orders here.
Which platforms is the right kind of platform for your business? Based on research and analytics, the best platform that you can use to build your website is using Shopify, Facebook and Instagram.
Let’s start with Shopify. Even for beginners, this site is the most convenient option there is.
Shopify is one of the best site to help you run your online business. It provides a variety of tools to help you – from showcasing your products to processing your payments, Shopify will make your online business works best for you.
Here are some of the important key features of Shopify that will help your online business.
Shopify has their own payment provider. It accepts credit cards and even PayPal payments. The flexibility in accepting different payment method will make it easier for your customer during check-out.
Next is Shopify’s online sales channels. Shopify support several different online sales channels where you can sell your products. By connecting each sales channel to Shopify, you can keep track of your products, orders and customers in one place; no matter where you are selling your products from.
Some of the sites that supports Shopify’s online sales channel are, Facebook, Messenger, Pinterest and even Amazon. It also supports a ‘Buy Button’ channel where you can connect to your very own website or blog; Tumblr or even WordPress.
Finally, Shopify eases your tracking, shipping and ordering list. From deciding your shipping method to automatically recording orders you’ve made.
While Shopify is one of the best ecommerce website hub for your online store, Facebook and Instagram on the other hand is some of the best place to drive traffic and engagements.
Both social media platforms are often used by those who are making their first step in ecommerce. Most business owners use both accounts to post their offers alongside with some of their product information.
Even if creating a page or group is easy to set up using both Facebook and Instagram, it is unfortunately inconvenient for buyers to place their orders.
This is because social network platforms are not designed for online trade, placing orders, making payments and tracking your orders. Driving traffic to your website is what they do best.
The first type of ecommerce business that you can do is Print-On-Demand or POD.
An on-demand delivery is the immediate or scheduled delivery of your product to your customer. It is being initiated immediately right after they make their order.
Many of the largest retailers in the world have taken a note of POD business and realize that they can assist in getting products to customers quicker.
Retailers like Amazon, Target and even Walmart can help you ship your products faster than a direct delivery from your manufacturer.
If you are interested in getting your products delivered faster, then looking up for retailer would suit your business.
For your POD to work, you must first have your;
i. Product niche. It can either be clothing, appliances, bags or anything that you find interesting and demanding.
ii. Product brand. Remember to give your business a brand to help customers identify your service easily.
iii. Supplier and designer. List them down so you won’t have to be in constant search of another suppliers and designers.
iv. Online store. A Shopify online store, Facebook or Instagram accounts are all you need.
For example, you are running a POD business on books. Your book files must be prepared in a print-ready format or PDF.
It is best to do a test print-out before printing it for your customers. Then, business owner needs to specify their distribution terms with a capable POD supplier or manufacturer.
Ensure that your digital files are prepared and formatted to fit the cover, content, back cover and even the spine. Then, send the digital files to your book production team.
Then you can list your books to your website. Boost the views by announcing it to your multiple social media platform.
Always prepare a different marketing plan to reach out to a bigger audience.
Next, a customer or two will browse through your website and find your book. If it appears interesting to them, they will ++order your book.
Shopify, your website, will send a message to your POD book manufacturer. It will automatically order the same amount your customer wants.
Once they’ve received the order, they are going to print, bind and package the item into a book. You will get to see the status of your book production in your Shopify account.
When your book is ready, they are going to ship the book to you first, or directly to your customer. This depends on your agreement with the manufacturer.
You will then pay the POD book manufacturer a percentage of the book’s selling price. That concludes print-on-demand.
The final ecommerce business is dropshipping.
Unlike POD, running a dropshipping business means you sell the products that you don’t own to your customers.
When you receive orders, your chosen supplier ships the product directly to your customers.
Your profit is simply the difference between the cost of your own purchase and the money that you asked from your customers. All you need to have is;
i. Product niches. Every successful business must have their own niche.
ii. Choosing your supplier. Prepare a list of your chosen suppliers.
iii. Sign up for your dropshipping store using one of the most popular dropship hub; Alidropship.com.
Create an account on Alidropship.com to personalize your own dropshipping webstore.
Alidropship provides all the technical conveniences. You won’t be having troubles communicating with customers, handling orders, keeping track of deals and others.
Customers will be delighted to find a specially developed website that allows them to place their orders and make purchases quickly and easily.
Plus, the webstore provides analytics to shop owner. You will get to see detailed statistics on the amount of orders, revenues, visitors etc.
They can also track your store’s performance and make any changes that are necessary.
Next is the potential high income that you can earn. By selling items from your store, you will get bigger profits from other platforms.
Customers also prefer to make purchases in webstores as opposed to blogs or social media.
So first, fill in your stores with the products of your niche.
Then, post them online. You can post them at your social media website or in your own dropship website. Post pictures and detailed description of the product from your chosen supplier.
Next, a customer or two will be interested on what you are offering. Then, they will place an order and pays for it.
You will receive a notification whenever a customer places an order. When that happens, contact the supplier who stocks up on this product. Place the same order as your customer to your supplier.
Once you received a confirmation order from your supplier, you need to inform the supplier to deliver the order to the address of your customer. Double check the location of your customer’s address.
Then, the customer receives the order and your transaction is completed.
That wraps up your online business model for both POD and dropshipping. Always remember to update your online store and be consistent in your delivery timing. Customers are happier to buy items from an engaging and a responsible store owner.
Section 4: High Ticket Programs
Welcome to the final module of Internet Business Models; High-Ticket Programs. In this module, you learn how to generate massive and instant profits with less effort.
What are high ticket programs?
High ticket offers or programs are usually associated with sales starting from $1000 and can go up to $25,000 or more.
The products you offer may range from digital, coaching or consultation products or all of the mentionedto provide clients with high value training and exceptional results. These products usuallyoffer clients the ultimate or turnkey solution to their problems.
In order for you to promote your high ticket programs, it has to go through a sales funnel which brings your client through a journey with you.
You normally start with your front-end offer, which is your first offer and is generally priced low or free. The purpose is to attract a pool of potential customers to your front end. This can be an e-book or a webinar.
You do not have to worry your front-end offers are not making much, as this can be compensated with the massive sales gained from your high ticket offers later in your funnel.
You notice not all of your clients will make it to the high ticket offer. As the nature of high ticket offers are exclusive and are intended to give high value to clients therefore programs are also priced at a higher cost.
Only clients whoare willing to investa huge amount for greater value and are aiming for a transformation in their business are most likely to purchase your high ticket programs.
In the next Section, we go through a step-to-step guide to execute your very own high ticket offer.
Why High Ticket Programs?
In this Section, you learn why high ticket programs are important in your online business.
High ticket programs serve an integral role in your online business, especially when it comes down to your sales funnel.
This is where you are able to gain massive sales with minimum effort!
Why high ticket programs?
There are 4 main reasons why you should incorporate high ticket programs in your online business:
2. Video testimonials
3. Filtered clients
4. Instant commissions
First is transformation.
This is where you project the highest value in what you are offering. Your high ticket program has to provide the ultimate solution to your client’s problem. It needs to be transformational or life-changing to them.
Provide them the answer they have been looking for all this while. This builds your reputation as well as credibility, especially if you have just started out.
Secondly, are video testimonials.
When you have successfully gained your high ticket clients, you are able to gather video testimonials from them.
Why is this important?
This is your future social proof. When your clients provide you with positive testimonials of your programs and products, this will again build your credibility and reputation. This helps you attract prospects, which eventually turn into your high ticket clients.
The third reason why high ticket programs are important to your online business is because this is where you gain your filtered clients.
These are your premium clients who are willing to pay a high price to solve their problems. You managed to gain these clients by bringing them through a journey. From the 3 week webinar, to attending a strategic session with you and finally taking in your offer!
This is why executing the 3 stages in creating your high ticket offer is important. You are able to filter your prospects and only deal with those who are really interested in your offer. This saves you a lot of time and resources.
Finally, earn massive sales!
You are able to gain instant massive sales with minimal effort. You do not need hundreds of sales to break even and earn massive profits. All you need is a small number of highly qualified clients who are interested in purchasing your high ticket programs!
Let me illustrate an example.
Would you rather get 1000 people to pay you $7 each for a program, or would you have 100 people pay you $1000? Clearly the latter saves you a lot of time and most importantly, will get you earning massive as well as instant commissions.
Your Step By Step Guide In Creating Your High Ticket Programs
In this Section we walk you through the steps in creating your own high ticket programs.
There are 3 stages in creating your high ticket programs.
1. Build a list (minimum 2000 – 3000 subscribers)
2. Organize a free webinar for 3 weeks
3. Offer them a transformational program worth $5000
The first stage in realizing your high ticket program is to build a list of at least 2000 to 3000 subscribers.
This step is important because this is where you generate your high ticket leads from. Without a list, there is no audience for your show to begin with. You can build your list almost instantly via Solo Ads, as mentioned in the second business model.
This saves you a lot of time and helps you tremendously in acquiring prospects.
The second stage is to organize a free webinar for your subscribers for 3 consecutive weeks.
Email your subscribers regarding the webinar and get them to register for it. During the webinar session, give them a preview of your high ticket offer and tell them what you want and what they can expect from it.
You should also tackle their pain points according to your niche and why they need to get their hands on your high ticket program.
By the end of the 3-week webinar run, make sure you direct your subscribers to the strategic session page. This is where you filter your subscribers and select the most qualified ones to attend a one-on-one phone interview with you to discuss their interest and intention in your high ticket program.
The final stage is to offer a transformational program to them.
This is your high ticket program. If you are relatively new to the Internet Marketing niche, I advise you place a $5000 price tag on your high ticket offer. Remember you are offering programs with the highest value to your clients.
Your high ticket program can be in a form of coaching sessions over a period of time, workshops or even retreats. We will discuss this further in the following Sections.
High Ticket Strategies
Welcome to the third module of the High Ticket Program Model. In this Section, we talk about the 2 different strategies to hypnotize your prospects towards your high ticket programs!
The two different strategies to execute your high ticket offers are:
1. The $500 Filter
2. Educating your prospects through different channels
Firstly is “The $500 Filter”.
The first step to take in filtering your prospects towards your high ticket programs is by offering your subscribers a $500 program. The price is set to $500 as to ensure you attract only qualified clients that would take the high ticket programs seriously.
Some prospects who participate in your front end offer are only interested in the freebies and bonuses offered. The worst kind of clients is those who want free stuff and are demanding.
You are not going to get them to invest a single cent with you therefore filtering your potential high ticket clients is an important step.
Usually, your $500 program will cover areas such as:
1. How to make their very first sale
2. How to gain subscribers
3. How to set up an online business
When you have provided them with all the information above, you can then proceed to offer them your $5000 high ticket program.
As mentioned in the previous Section, your high ticket program provides the highest value and solutions to your client’s problem as well as strategies to “seal the deal sales” and taking their business to the next level.
The second strategy is to educate your prospects through different channels. These channels include content related to the niche you are focusing on:
4. Case Studies
Ideally, educate your prospects utilizing the necessary channels for 3 weeks, before proceeding to your high ticket programs.
When you have educated them for 3 weeks, you can then sell them your high ticket program, worth $5000.
Your High Ticket Models
In this Section, we walk you through the high ticket programs options available for you.
There are various methods for you to choose from to make money with high ticket programs. These options are:
1. Sell through automated webinars
2. “Done For You” services
3. Mastermind groups
4. Seminar, retreats or workshops
Firstly, you can sell your high end products via automated or evergreen webinars.
Webinars are a great option to consider, as it enables you to attract a large number of qualified prospects in need of your service when you focus on your niche and market your webinar strategically.
These prospects appreciate the value you deliver and are willing to purchase your products no matter how much it costs. Of course this depends on how well you pitch your program in the webinar.
By marketing your products to a large number of audiences at once, you save a lot of time and generate instant sales!
You can easily sell $997-$2997 programs through automated webinars. These webinars may run for 3-4 weeks.
The second option for you to consider is “Done For You” services.
This means you can offer a packaged offer to your clients which contains various services; from building their landing page or websites, to creating and marketing their products. This requires a high involvement from you and your team in completing your client’s request but you get paid a very high price.
“Done For You” services may range from $2000 up to $100,000 depending on the type of services you offer and what the client requests for.
The third option is mastermind groups.
A mastermind group works where your clients pay you $1000-$10,000 per month to work with you in a group setting. This can be a group meeting held every month, discussing on marketing strategies, product launches as well as tips and techniques within your niche.
Last but not least are seminars, retreats or workshops.
You may organize high ticket retreats, seminars or workshops discussing on strategies to earn massive commissions and sales within your niche and how to execute it.
You may also organize workshops for your clients to set up their very own online business. This may include how to 10x their business, bringing their sales and profits to a whole new different level or something of ultra value and result!
Your workshops or seminars may last a day or two to three days depending on the area you wish to focus on. Your clients will be willing to pay you $5000-$25,000 or more, just to attend your high ticket programs!
High Ticket Programs: The Pros And Cons
In this Section we will list down the pros and cons of high ticket programs so you can maximize your return on investment and minimize loss.
First and foremost, let’s list down the values that high ticket programs may offer towards your online business. The benefits are:
1. High ticket programs help you build a scalable business
2. Massive and instant commissions with less effort
3. Less money and time spent on marketing
Firstly, high ticket programs help you build a scalable business.
Let’s illustrate an example. If it costs you $200 to generate a lead and you are selling your product at $300, you only gain $100 in profit. However, if you sell your product at $1000, which is your high ticket offer, you instantly gain a massive commission of $800.
When you have gained massive commission just by selling a single product, this means you have more time to scale your business as you are not focusing your time and money in searching for leads, closing deals and marketing your offers!
The second advantage of high ticket programs is that you are able to gain massive and instant commissions with less effort.
For instance, low ticket products demand you to sell the products in high quantities in order for you to generate massive commissions. However, it is possible that you generate 10 times than what you are earning through your low ticket offers, by selling a single high ticket offer.
You are able to work efficiently and effectively with minimum cost as well as utilizing your time to focus on generating more and more high ticket sales!
Last but not least, high ticket programs means less money and time spent on marketing your products.
Let’s say you aim to make $100,000 a year and you are selling low ticket items at $100. In order to achieve your target, you would need to sell at least 1000 products. Bear in mind that to gain massive sales, you would also need a large mailing list.
However, if you choose to sell high ticket programs at a price of $10,000, this means you only need to sell 10 programs within a year!
This means you do not have to constantly run ads to market your products and offers. Therefore, fewer expenses invested on promotional and marketing strategies.
Having listed down the values that high ticket programs may offer to your business, there are certain drawbacks which you would need to consider. These drawbacks are:
1. High ticket programs are big investments and you need to build trust with your clients
2. High ticket programs require a high level of expertise especially if you are conducting coaching sessions and workshops
Firstly, it is obvious that high ticket programs are big investments especially for your clients.
Therefore, if you want people to purchase your offer, you need some time to build your client’s trust. It is not guaranteed that you will be able to close a deal straight away due to the price and value of the high ticket offers. As a result, it can sometimes be time consuming just to close one sale.
The second factor you need to consider is high ticket programs require high level of expertise, especially if you are conducting coaching sessions or workshops.
Clients are paying you a boatload of money as they are also expecting a lot in return! You are providing them with offers of the highest value within your sales funnel.
This may include a one to one session on how to setup their own online business from scratch, a 3-day workshop on product creation or a group mastermind event.
Therefore, you cannot simply offer high ticket programs if you are not equipped with the level of expertise and knowledge within your niche. You also need some time to build your reputation so you can gain your client’s trust.
And that concludes the four Internet Business Models.